Danish

Cases

Over the years we have developed campaigns for clients which are leading in their field. See some examples here.
If you want to know more about how we can solve similar tasks for you, please contact us.

OiSTER Mobile Lead Generation

Challenge:
OiSTER wanted to test new media in the Copenhagen Metro in order to generate permissions and subscription sales through offline -> online conversion via a mobile platform. 

 

Solution:
Lindegaard & Co. developed a tv-commercial to be shown on the screens inside the trains and stations of the Copenhagen Metro. The spot promoted an SMS competition, which was able to activate and register all participants through a mobile optimized web app. This created permissions for further dialogue and campaign promotions via SMS and e-mails. 

 

Result: 
OiSTER tested a new medium achieving conversion rates beyond expectations. In addition, we created a proven setup for offline -> online conversion via other OiSTER media and future campaigns.

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HP Norway: HP Pluss

Challenge: 
HP Norway wanted to create a tool that brings together marketing materials, promotional information, etc. for all HP Norwegian retailers across industries and focus.

 

Solution: 
Lindegaard & Co. developed an online portal allowing sign-up for sales contests, download of monthly marketing materials, etc. In addition, we developed a web app for smartphones to provide sales personnel in the field with product information. 

 

Result: 
The portal has led to a documented demand and increase in dealer involvement and use of promotions, sales activities and standard marketing materials.

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HP Denmark: Speed Dating

Challenge: 
HP Denmark wanted to create awareness of the launch of new HP business laptop products, boost demand from end-users and increase BtB sales through HP dealers. 

 

Solution: 
Lindegaard & Co. developed a booking site for HP dealers allowing them to join the campaign and order a variety of campaign promotion items. End-users could book a speed date with a business laptop via individual campaign sites. An automated process coordinated logistics such as lending, notifications, information and follow-up for both end-users and dealers. 

 

Result: 
Response rates of e-mails and letters to end-users reached 10-22%. All test products were lent in all available periods, and the campaign was prolonged to meet end-user demands. Campaign ROMI exceeded targets, created proven additional sales and generated customer data for cross-selling. 

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Scriptor: HP ePrint

Challenge: 
Scriptor wanted to promote HP ePrint Enterprise to Danish Top 1000 companies and to position themselves as a leading solution provider in this field in Denmark. 

 

Solution: 
Lindegaard & Co. developed elements for a postal dialogue campaign and online activation of the existing customer base and a base with new leads. A letter with activation elements, together with an e-mail, called for participation in an online competition on a landing page. This required replies of around 20 questions for thorough validation of the target group. 

 

Result:
Scriptor created 165 leads over a period of 10 days. The response rate was approximately 5% depending on media and target group. 

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Dansac: Building dialogue with ostomy patients

Challenge: 
Dansac wanted to expand their customer base and establish online dialogue with competitors' ostomy patients, families and caregivers in four European countries via the eStoma e-learning platform. 

 

Solution: 
The dialogue was initiated through a promotion using small leaflets and posters in waiting rooms of general practitioners and ostomy outpatient clinics of hospitals, together with Direct Mails to the target group, and e-mails. In addition, Lindegaard & Co. developed individual landing pages gathering permissions and taking the dialogue further via Dansac newsletters. 

 

Result: 
Dansac laid the foundation for an extensive customer base through online conversion, strengthening the relationship with the target audience in the four selected countries. This base has a great effect on the conversion from competitor product to Dansac product among the target group.

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SEC: BestCloud

Challenge: 
The SEC wanted to introduce and deploy new Cloud-as-a-Service products through their various distributors in the channel. 

 

Solution: 
Lindegaard & Co. developed a brand-neutral concept and product identity with a series of visual cloud packages. In addition, we developed a number of brand-neutral marketing elements - including online landing site with price calculators for the different product categories, several product sheets, banners and elements for exhibition stands. 

 

Result: 
SEC now has a communications platform giving dealers the opportunity to brand and market their own cloud solutions towards their customers. The new products have generated much attention in the channel, and an increasing number of retailers are including the BestCloud solutions in their product range.

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Kompetera: Solutions Day

Challenge: 
With an extensive product range and a broad target group Kompetera needs to host an annual BtB event in collaboration with the Danish it-manufacturers, presenting product news, trends, etc. to their clients. 

 

Solution: 
Lindegaard & Co. developed a comprehensive communications platform for the Kompetera Solutions Day, an annual event with more than 200 participants. The solution included a registration site where participants could choose individual lectures, tracks, etc., representing more than 100,000 possible combinations. Following their registration, participants received individual e-mails, name tags, agendas, etc. matching their customized program. 

 

Result: 
Kompetera Solutions Day is a basis for capturing knowledge and building dialogue, leading to sales up to 6 months after the event. The event also generates high customer satisfaction, due to the opportunity of tailoring an individual program, and increased involvement of manufacturers, and thus building relationships to Kompetera.

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Fujitsu Denmark: Server / Storage

Challenge: 
Fujitsu wanted to increase awareness of their server and storage solutions as well as provide a basis for marketing and creating demand for server and storage products in the target group. The purpose was to validate the client base and create leads through offline -> online conversion with permission. 

 

Solution: 
Lindegaard & Co. developed a high-end magazine with the quality to support the desired positioning. IDG banners and Service mail referred to the online landing page which, supported by a competition, collected customer data and permissions, creating the basis for further dialogue via e-mails with promotional offers. 

 

Result: 
Response rate of 15% was resulting in a significant increase in e-permissions. ROMI exceeded goals and expectations, and the campaign led to increased sales in both the short run (1 month) and long-term (up to 6 months).

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Nuance: Partner Programme

Challenge: 
After a period of consolidation of Nuance's partners and products, there was a need for a full overview of the Nuance product range including cross- and sell-up opportunities. There was also a need to create an overview of how partners can develop their businesses within competencies and sales. 

 

Solution:
> Lindegaard & Co. developed a communications strategy and platform supporting Nuance partner opportunities. The strategy was executed via a visualized partner program in the form of brochures and an online portal offering partner marketing elements. 

 

Result:
Increased number of inquiries from partners who want to improve their level of competence and recruit local dealers for resale of Nuance products.

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